
Sales Workshop for
Early Stage Tech Start-ups
Are you a startup founder trying to figure out a sales process that works? Or a sales professional looking to break into the startup world?
If the answer is yes, then this workshop is for you.

Why do we organize this workshop?
Regardless of the product or service, every Entrepreneur will have to sell at some stage.
Even though all of them have already successfully sold their ideas to Incubators, Angel Investors and even to Equity Investors who placed their faith in them, when they move into the arena of customer sales things become more difficult.
There are several reasons why startups could have difficulties, however, sales and the lack of growth is the area where Entrepreneurs and tech Startups struggle the most.
The majority of our customers come to us after they’ve tried different sales strategies, but the results are still missing. And after we do our analysis, the conclusions are always the same:
1. Not sales "ready"
The founders think the organization is “sales ready” but it isn’t.
2. No real focus in
sales &marketing
Most of the time there is little focus, or focus on the wrong segments with not so good messages, therefore resources are wasted with no results.
3. The sales process isn’t working
Most of the time salespeople and sales managers hired by the startups have a corporate background, therefore the sales processes developed by them reflect their experience, missing to adjust to the stage in which the startups are.

Why you should participate in this workshop?
Participating in this workshop will help you evaluate your startup sales readiness, and establish some immediate objectives and actions to accelerate your sales. This way you will avoid spending money and time on activities that do not generate real results.
We will use several frameworks to analyze your startup positioning and understand what organizations and individuals to target, and how to improve at every stage of your sales process.
At the end of the session you will have answers to questions like
01
What individuals/ organizations are most likely to buy my products?
03
What needs to be done to accelerate our sales?
05
How can we build a high performing sales team with the right structure?
02
How can I identify them?
04
How can we improve every step of the sales process?
06
How to improve our demos?
There are hundreds of courses for startups that you can enroll in.
But this is not a course. It is a workshop.
This means you will have the opportunity to immediately apply all the techniques presented
to your specific business, as well as interact and receive feedback and ideas from the participants and facilitators.
The Agenda
01
Factors that influence individual and organization sales performance
02
Frameworks to identify the differentiators that matter
03
Models to pin-point individuals and segments that will actually pay for your product/solutions
04
Strategies to improve the effectiveness and efficiency of your prospecting
05
Techniques to improve the success rate of your demos
The Logistics
When 8 September 2022
8hrs (full day)
Location TBA, Live on location (Bucharest, City Center)
Participants Up to 12-14 Participants, all responsible for sales in tech startups
Special Alumni Price (How to Web, Rubik Hub, Launch & Commons Accel) 349€ Full Price 499€
Meet the Facilitators

25+ years of sales and sales management experience. Built and managed sales teams for IBM, DELL, HP and Bitdefender. Since 2018 worked with more than 30 startups to help develop and enhance their business and sales strategies.

+20 years of experience in the IT industry.
+10000 hours of training delivered for managers and executives, sales, marketing, and customer service representatives.